App Vs Browser

 App is always better starting with the Verdict, but what if your mobile browser traffic is much more than app. What should your strategy be?

There are only two solutions either you let them be or you try to shift them to the App. Let’s look at pros and cons. 

We know app users are sticky. They like our brand and gave a special place for us on their phone and who would not want to be on that spot, but are they happy with the app? Can the App do everything? Or does it actually limit people with their tasks and also avoid them to visit the website?

On the other hand, the browser users who do not want to give you permanent space on their mobile but are high mobile users and choose to perform their task on the small mobile screen than a comfortable laptop screen, do you love them as much as app users ?  They get their tasks done and forget you. 

Should you really try to push these browser users to App? May Be yes, if you are capable of providing every functionality that a browser can then why not ?? after all app are supposed to be simple and easy, only if they don’t hang ! Else just let them be, if you feel your app is incapable. 

Segment Segment Segment !!! Not everyone who uses a mobile browser the same.  There are people with lower memory on phone who cannot afford too many apps, there are people who just don't like performing tasks via app because of all the kinds of terms and conditions put up during installation. There could be a lot of loyal sticky users among them.  You should not just ignore them. Make their mobile browser experience better, after all they chose to go digital than calling you to perform the task. 

Single Matra - Only Digital, app or browser how does it matter? If your app or browser does not lead to a phone call you are good. Do not worry about the stickiness. Think about the people and their phones. Finally there are too many brands in a persons life one can’t always have all the apps with them all the time. Will you get a permanent space on their phone or just be a passing browser, appreciate them and cater to them in their ways. Don't push your KPI's on them.